Consumers benefit by having to spend less time on routine tank maintenance
and more time observing and interacting with their aquatic turtles.
Its also an opportunity for retailers to replace random skus from multiple
manufacturers with a single, powerful brand.
With a powerful brand such as API, the aquatic reptile set will be easier
for consumers to shop.
Additionally, these items include an easy care guide with color coded
educational icons that inform store associates and consumers which products to
use, and when to use them.